I wonder how long it takes before the audience gets turned off by certain TV commercials, i.e. they produce the opposite result. Take for instance the DELL commercial with the “dude” or the MAZDA commercial with the zoom-zoom kid. They were funny the first time, slightly humorous the second time and have become progressively more annoying since. Do other people feel the way I do or do they really love these characters and the repetition? When I see the dude or the zoom-zoom kid on TV I get evil thoughts, like wanting to bring back Roman Gladiator sports ……