The Amazon is burning to create space for cattle ranches so that worldwide demand for meat, especially from large fast food chains, can be met. Can we blame the Brazilian government when it’s in reality our beef consumption that is the cause? That tells me that I have to stop eating beef. It’s the logical reaction. Unfortunately my beef consumption isn’t very large at all – perhaps once or twice per month – which means my boycott won’t make a difference, but one has to do something, right?